About us

Learn the language of the harvest, of the soil, follow the timing of the seasons to make the best of what nature is willing to give, rather than bending nature to your work.

We bring quality fruit and vegetables to your table every day.

we've always been farmers

The love for his work, for his land, for his products, led in the early 1960s the founder Alfonso to cross the borders of the town of Corato to bring the fruit and vegetable productions of the family business to the larger general markets of the cities of Milan, Turin, Genoa.

Over time the company grew and in the early 1980s, with the construction of the first processing warehouse, business relations with foreign countries and contacts with domestic and foreign mass retailers began.

The company specializes in table grape and winter vegetable references, always reserving field production a central role, organizing crops on family farms at the same time.

A further milestone is reached in 2008 with the establishment of the producer organization La Preferita OP Pugliese, which directly associates all the farms, thus bringing together the production chain and creating the path from field to table.

The bond between the company and the family, which has always been the essence of the company’s activity, has allowed the transfer of the love and passion for this work from the founder Alfonso to his children, who today with technical expertise, innovation not separated from attention to traditions, continue to carry on the company’s work.

Today the company has two production plants, one intended for processing fruit and vegetables and the other for packaging/logistics of the same, equipped with technologically advanced equipment and machinery and processing systems geared to meet the different demands of customers. Its location in an advanced production and trading system makes it possible to guarantee the passage of fresh produce from the producer to the consumer in a short time, no more than 24 hours, so as to offer the highest guarantees in terms of freshness and commodity quality.

Our land

The smell of the earth when it is disturbed tells a story. A story that moves with the rhythm of the seasons, that knows when to take a break between phases, thus teaching the art of slowness. Working with the earth – for the earth – forces you to follow nature’s timing and learn to listen.

The Preferita OP Pugliese covers about 450 hectares of land for fruit production and about 400 hectares for vegetable production.

To the production of fruit and vegetables has been added, the production of extra virgin olive oil obtained from the Coratina variety, and, lastly, that of jams to have in every season the flavor and scents of sun-ripened fruit.